Companies

Bass Pro Shops

RetailSpringfield, MissouriAbout 40,000 employees

More about Bass Pro Shops

Outdoor retailer selling fishing, hunting, camping and boating gear through Bass Pro Shops and Cabela's stores and online

Revenue
Not disclosed
Employees
About 40,000
Per Forbes employer ranking, year not stated
Stock
Private
Headquarters
Springfield, Missouri
CEO
Johnny Morris
Founder (1972)
BrandsBass Pro Shops, Cabela's, White River Marine Group, Big Cedar Lodge
Current strategyOpening new large-format stores, including planned Texas locations in College Station and Abilene, while giving more than 10% of earnings to conservation
CompetitorsAcademy Sports + Outdoors, Dick's Sporting Goods, Sportsman's Warehouse

Checked October 11, 2026 · Sources: about.basspro.com, sbj.net

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