Companies
Bass Pro Shops
RetailSpringfield, MissouriAbout 40,000 employees
More about Bass Pro Shops
Outdoor retailer selling fishing, hunting, camping and boating gear through Bass Pro Shops and Cabela's stores and online
Revenue
Not disclosed
Employees
About 40,000
Per Forbes employer ranking, year not stated
Stock
Private
Headquarters
Springfield, Missouri
CEO
Johnny Morris
Founder (1972)
BrandsBass Pro Shops, Cabela's, White River Marine Group, Big Cedar Lodge
Current strategyOpening new large-format stores, including planned Texas locations in College Station and Abilene, while giving more than 10% of earnings to conservation
CompetitorsAcademy Sports + Outdoors, Dick's Sporting Goods, Sportsman's Warehouse
Related companiesAcademy Sports + Outdoors
Checked October 11, 2026 · Sources: about.basspro.com, sbj.net
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